Security, Privacy, & Responsible AI: Strategic Guidance & Practical Expertise

Bridging the gap between security, privacy, & AI domains.

I'm Aaron Alva, a technologist & attorney who provides expert advising services and helps organizations launch and mature their security, privacy, and AI governance programs. With 10 years at the FTC as a lead technical advisor including time as Counsel to the Director, I was instrumental in driving the FTC's approach to privacy & security enforcement while advancing many high-profile consumer protection & competition cases.

I have over a decade of experience balancing risks across multiple domains (security, privacy, AI) by translating complex technical, policy, & regulatory considerations into actionable knowledge for decision makers.

Aaron Alva

Track Record

$5 Billion+ FTC settlements driven
Technical+Legal expertise
10 Years as regulator/enforcer

Why Work With the Alva Strategy Center?

Regulator Perspective

Having shaped enforcement at the FTC, I bring unique insights to both sides of regulatory matters— helping companies build new programs and providing expert analysis for public or private enforcement actions. My track record includes high-profile cases such as Facebook ($5B settlement), Amazon Alexa, GoodRx, BetterHelp, Marriott, GoDaddy, Broadcom, Mobilewalla, Venmo, Vizio, Avast, Rite Aid, Zoom, and many more.

Technical + Legal Translation

I speak both "engineer" and "lawyer," bridging the gap between technical realities and legal nuance. I have a JD, active bar license (WA State), Masters in Information Management, CISSP credentials, and have published peer-reviewed security & privacy research.

Strategic Vision

I strive to further security & privacy for all and enable responsible AI innovation. I can help develop strategic approaches to getting ahead of emerging issues and decipher challenging multi-domain problems.

How We Can Help

Startups / Businesses: Building a Foundation & Maturing Responsibly

Security & Privacy Program Launch

Zero-to-one program development with strategic roadmaps, policy frameworks, and team culture building—starting where you are now.

AI Governance Foundation

Establish AI governance frameworks, model oversight processes, acceptable use policies, AI training, and alignment with emerging regulations.

Fractional Chief Data or Privacy Officer

Develop processes for handling data, create roadmaps, cultivate strategic advantages while balancing risks and growing customer trust.

Practical AI Implementation

Apply frameworks like OWASP to advance AI security capabilities through structured processes, vendor questioning, and safety mapping.

Due Diligence

Risk assessment for late-stage startups with material risk identification and remediation roadmaps.

Proactive Legal Counsel

Provide legal counsel for proactive efforts to responsibly improve privacy, security, and AI governance.

Public Enforcers, Plaintiffs Firms, Commerical Litigators: Expert Consulting and Legal Services

Expert Consulting

Provide consulting expert services using technical & regulatory expertise. Industry standard analysis, synthesizing relevant technical research, strategic litigation support, and more.

Strategic Legal Counsel

Expertise translating past regulatory actions to current matters, investigative/litigation strategy, negotiations, domain-specific advisory services (e.g. security, privacy, AI).

Technologist Capability Building

Develop methods & processes for effective working relationships between technical experts and attorneys.

Behind the Headlines

For a decade, I worked behind the scenes on cases that made national headlines. When Facebook agreed to a $5 billion settlement, when Amazon changed how Alexa handles children's data, when Rite Aid dismantled its facial recognition system—I was there, shaping the technical requirements and legal strategies that drove these outcomes.

Early in my career, I identified a large gap: security was seen as something requiring technical solutions. Yet legal and policy approaches to improve security were left largely unnoticed. After formative years working on advanced cybersecurity research projects at the Pacific Northwest National Laboratory, I decided to take a dual approach to my education. I completed a joint Masters in Information Management and JD supported by the Nation Science Foundation.

This combination—technical depth with legal training—made me uniquely valuable at the FTC, where I became a leader and advisor across multiple adminstrations on ways the FTC could use its legal authorities to protect consumers and ensure competitive markets.

I investigated services that shared sensitive health data to advertisers unbeknownst to users. I initiated enforcement actions against location data brokers that sold location data that could be used to trace individuals to sensitive locations. I worked to ensure companies cannot undermine critical security safeguards such as multifactor authentication. I evaluated anticompetitive practices like exclusivity agreements that could limit fair competition. And much more. Each investigation reinforced my belief that we need people who can translate between worlds—technical and legal, regulatory and business, protection and innovation.

As the first technologist to hold the position of Counsel to the Director of Consumer Protection, I played a pivotal role in identifying potential harms arising from emerging technologies. By translating technical complexities into actionable insights, I provided valuable guidance to decision-makers that meaningfully improved security & privacy for individuals. I sought to provide clarity to businesses by helping detail specific unfair practices. And I'm proud of my work crafting and helping negotiate novel remedies tailored to addressing problematic conduct while providing routes for continued innovation.

Now, I'm stepping from behind the scenes to help directly. Whether you're a startup building privacy or security into your DNA, a regulator needed a translator between technical and legal concepts, or a firm needing expertise for complex litigation, I bring a unique perspective from the front lines of tech regulation.

Subject Areas

My experience spans a wide range of complex and novel issues in privacy, security, and AI. Throughout my career—including through 50+ public FTC matters—I have a proven track record of creating groundbreaking work and providing critical expertise on matters that impact businesses and individuals.

Kids Privacy & Safety
Location Privacy
Health & Biometric Privacy
API Security
Dark Patterns
Browsing & Ad Tech Privacy
Data Retention & Minimization
Driver & Connected Car Privacy
Platform Harms
AI Governance
Data Breach Investigations
Antitrust & Competition in Tech

Ready to Deepen Your Efforts?

Whether you're a startup launching your first security or privacy program, or an enforcer diving into complex technical issues, let's discuss how our strategic expertise can help.

Schedule Initial Discussion